Nathan Rozenfeld, CTO
There is a popular notion that Electronic Healthcare Record (EHR) management tools are expensive. And there is a significant noise that surrounds and solidifies such perception. Nathan Rozenfeld, Founder and CTO, eData Platform, shares his experience that dissents this prevailing outlook. The CTO opines that ‘one-size-fits all’ approach will not help healthcare providers to improve quality of care and reduce cost of operations. Therefore, EHR tools must be cost-effective, should serve the healthcare community and have the ability to seamlessly integrate within already complex mix of diverse software solutions. This vision is the driving force and the founding principle of eData Platform, an organization that alleviates the inefficiencies of conventional systems with real time interoperability. The major impediment that still plagues the healthcare landscape, especially pertaining to EHR management, is the continued use of existing systems that were developed as silo-ed solutions and hence did not provide desired interoperability, scalability and flexibility. Besides, working with these systems increased vendor dependency, cost of ownership, survivability of an upgrade and etc. Built specifically to eliminate siloed approach, vendor dependency, inability to upgrade, scale, and extend, eData Platform brings a comprehensive, affordable, and interoperable solution to the table. “We take a proactive approach to provide doctors and other healthcare professionals a real-time snapshot of patients they are dealing with,” Rozenfeld says.
A bulk of the EHR tools today Rozenfeld notes, overlook the critical aspect of serving the patients. Every solution that was fabricated worked as a standalone system with limited set of functions lacking key basic features so desired by the healthcare community, which in turn augmented dependency on specific vendors, and made upgradations of such systems a daunting task. eData Platform’s tools and features are designed to counter this conundrum.
The firm’s solution is packaged into a comprehensive SaaS platform built on best of breed Microsoft web application architecture. User experience, intuitive design and simplicity of use, interoperability and integration are all core and basic features available from the first day of use. It brings in the expertise that today’s systems lacked and dissolves the monolithic silos. The platform seamlessly integrates with medical equipment, client systems, and other personal devices, and brings all the compliance mandates under its ambit. Core architecture is ready for big data and able to integrate social feeds and analytical tools to better serve healthcare community. Evidently, eData Platform can be viewed as a scalable information management solution tailored to meet the complex business requirements and can be deployed to support a diverse suite of applications in healthcare. “As the marketplace is replete with ‘one size fits all’ and expensive EHR solutions, our vision is to create a quality care solution that provides a better quality of service and allows healthcare organizations to be more productive,” adds Rozenfeld.
In the wake of technology expansion, healthcare sector is also molding itself to fit into space. This has led to a widespread adoption of eData Platform’s and has reeled off many client success stories that the firm can boast of. Citing one such instance, Rozenfeld talks about a healthcare organization that struggled to work in tandem with technological advancements as their data relied heavily only on paper, MS Excel, and MS Outlook. The organization was under constant threat of a compliance breach as it lacked quick and timely access to crucial data. After deploying eData Platform’s solutions, the healthcare organization was able to eliminate the inadequacies that existed with their conventional methods, made data easily available, which in turn assisted them to adhere to compliance regulations.
The journey ahead for eData Platform encompasses significant geographical expansion outside the US. The firm is working with a Canadian group to strengthen its grip there whereas, in the eastern European market, eData Platform is gaining traction as a lightweight healthcare solution. Besides, the firm is knee deep in devising strategies that can serve healthcare organizations in the rural areas. In doing so, the company has integrated with pharmacies, laboratories, and healthcare specialists to bring all the expertise under a single platform that can benefit the rural healthcare sector. “Our solution serves the community and doesn’t compromise on the quality of service,” Rozenfeld concludes.